Website ยท Zurich

Platform Relaunch Alpha

A compact website relaunch example that shows how to combine hero messaging, proof, galleries, and measurable business outcomes.

Location
Zurich, CH
Year
2026
Category
Website
WebsiteConversionCMS
Project detail hero placeholder
Lead lift
+42%
Pages shipped
12
Timeline
6 weeks

Challenge

The challenge: useful content without a useful path

The existing site had strong expertise, but visitors had to assemble the offer themselves. Services, proof, and contact routes lived in separate parts of the experience.

The relaunch needed to make the next useful action obvious while keeping the system simple enough for the internal team to maintain.

Primary constraint
Six-week launch
Content owners
Three teams

Solution

The solution: one reusable conversion system

We reduced the page model to a clear sequence: position the offer, establish credibility, show the work, then provide one direct route into a conversation.

Reusable CMS fields let every future case study change its section order without introducing page-specific layout code.

Reusable sections
Nine
Custom page layouts
Zero

Result

The result: clearer decisions and faster publishing

The final system improved qualified inquiries while reducing the time needed to assemble and review new pages.

Qualified inquiries
+42%
Publishing time
-58%

Measured outcome

A cleaner website system produced a cleaner commercial result.

The proof stays explicit and editable instead of being baked into a bespoke project layout.

Qualified inquiries
+42%
Performance score
94
Launch time
6 weeks
Reusable sections
9

Client perspective

โ€œThe new structure made the website easier for customers to understand and much easier for our team to run.โ€
Nora Keller

Head of Growth